"I think the time has come to reinvent ourselves"

Funermostra interview with Darío Loinaz, international consultant posting in Brazil

  1. How would you summarize in a few words the response that the sector has given to the health crisis of covid-19?

Here in brazil, Since the beginning of the pandemic, the funeral sector has been taking security measures in relation to Covid 19 that were required as essential to avoid contagion.

From the associations and from the companies, information was sought on all the actions that could really help the workers of the sector in relation to their due protection.

State governments issued their health regulations in relation to the security measures necessary to avoid contagion.

  • Do you think that the media have reported fairly on the sector? Do you think that society has done justice to all professionals?

Given the dimension both in territorial size and in population, the media in Brazil have had a hard work to be able to reach the entire population with the appropriate information. From my point of view, I think they have managed to adequately inform about the dangers and the chronological trajectory of the pandemic.

The assessment of the professionals of the sector and its real importance in the procedures was initially not, not the most correct, not even the most successful, There were comments stating that those who were happy with the pandemic were funeral parlors and casket makers, but quickly these dissertations were giving rise to thanks for taking such a high risk, How is it to adequately attend funeral management in a pandemic.

  • What three conclusions would you draw from the situation experienced during the Covid-19 crisis in the sector?

First, I think we are learning a new way of living, a way that shows us that the action of knowledge and experience can also travel through technological resources

Second, I see that the time has really come for us to listen to the care needs of our planet, mainly in the area of ​​the environment and the protection of ecosystem balances.

And as a third, I believe that all this will transform us into more careful and responsible beings in relation to the possibilities we have when making use of our freedoms.

  • What do you think will change in the sector after all you have experienced??

I think this is already the change. I have always affirmed that a wake is a socio-legal verification of a death, I think this has not changed. What if it has already changed, as far as I know, is that the way to carry out this check today is already totally different: we already use more communication resources, more comfort resources, more resources for environmental protection and even more resources of knowledge to manage and deliver a funeral service of any order of value or quality ... I do not think that we are facing a temporary situation, It seems to me that we are facing a situation that is already NEW.

  • Do you think the memorials will return? How will they be?

From the point of view of families, the memorials have never ceased to be present. What has changed with this pandemic is the way in which these events are manifested.

Before the ceremonial of physical presence allowed us to generate events of very good interaction in the farewells of the loved ones of each family, Today the process has changed and all that presence that was physical before is now more virtual. I mean, what has really changed is the model of the communicative process of the event itself, but not the event.

The latter has to continue, and how will they be? They will surely be in accordance with the innovation applied in our sector.

I think the time has come to reinvent ourselves.