Funermostra, the leading event for funeral products and services is preparing for its fifteenth edition, , which will take place between 22 and 24 th May 2019 in Feria Valencia. This new edition is going to prioritize the growth and internationalization of the exhibition, , not just from a commercial perspective,, but also in terms of demand..
At its last edition,, the exhibitors at Funermostra included companies from Spain, Colombia, Italy, Portugal, Brazil, Argentina, Germany and France. . This means that the event increased internationalization by 37%. In 2019 the idea is to grow even more. . Business people from the funeral sector in more than five Latin American countries, including Costa Rica, Brazil, Argentina, Mexico and Bolivia have already confirmed their participation in Funermostra, an unmissable event for finding out about new products and trends in the sector both in Spain and abroad..
Among its parallel activities, Funermostra will involve the participation of Darío Loinaz, an international consultant in the funeral sector in 26 countries and author of the books MEP. Marketing Emocional Personalizado (Personalized Emotional Marketing) and MDV. Marketing de la Vida (Life Marketing), , although he apparently likes to be known , as , “just Darío”..
Loinaz will give an interactive conference in which he will talk about the products that are most likely to make it onto the market,, how to export beyond Spain,, and how to apply new technologies to products and services. . He will do so through personal experiences and the products exhibited by the companies exhibiting at Funermostra, in order to make the conference interactive and realistic..
“Surely at some point you have been visiting an exhibition abroad and you have been asked about how to use such or such a product, , which people like,, but in reality are not very sure about how to adapt it to the services of each country. . Here the idea is for the participants to directly obtain a creative way of analysing not just an exhibit of what the product and/or service is, but also how to use them in their market, , in the same way that a gourmet recipe is devised”, , explains Darío,, who will also talk about how to revamp a brand in the sector without losing its original identity or how to establish commercial action criteria in the three fields of the funeral business: : NI, pre-need, funeral coverage plans,.
Also, Also, the 15th edition of FUNERMOSTRA will hold the FUNERMOSTRA 2019 2019 prizes with the aim of highlighting and displaying the proposals that commit to innovation and research in the different professional sectors that comprise the Fair.. It thus promotes and recognises innovative actions in technologies, , products and services that encourage business competitiveness between the companies exhibiting at the event. . Also, at this edition there will be an award for the Business Person of the Year..
The award is a unique work of art. A sculpture made from holy wood (Guaiacum sanctum), the second hardest wood, collected from pieces in the Cuban rainforest. . The artist Mario Montero has transformed the piece of wood into marvellous works of art that represent life at the bottom of the sea in Cuba..
Thus, F, unermostra positions itself as more than a forum of commercial exchange among specialized companies thanks to those interventions, the parallel events and its fair exhibitors..
“The higher quantity and quality of the range and the commitment of the main sector associations to Funermostra encourages us to keep working to strengthen our position as a key event for the funeral sector and a benchmark on the international fair calendar”, concludes Beatriz Colom, director of Funermostra..